Latest [Jan 20, 2022] C_C4HMC92 Exam Questions – Valid C_C4HMC92 Dumps Pdf
C_C4HMC92 Practice Test Questions Answers Updated 123 Questions
SAP C_C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
SAP C_C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
NEW QUESTION 15
Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? (2)
- A. Contacts: Delete Flagged Contacts
- B. Contacts: Delete Flagged Contact IDs
- C. Contacts: Flag Contact IDs for Deletion
- D. Contacts: Flag Contacts for Deletion
Answer: B,C
NEW QUESTION 16
What do you use to map a user from SAP Marketing Cloud to a user in SAP cloud Platform Identity Authentication?
- A. Employee ID
- B. Employee's business role
- C. Employee's e-mail
- D. User ID
Answer: C
NEW QUESTION 17
What are some of the steps to create a user? (2)
- A. Create a contact
- B. Export a .CSV file to SAP Cloud Platform Identity Authentication
- C. Create an employee
- D. Create a Communication User and Communication Arrangement
Answer: A,C
NEW QUESTION 18
Can the SAP Marketing Cloud be integrated with SAP CRM or SAP ERP?
- A. No, the integration is not possible
- B. Yes, but the integration needs to be created
- C. Yes, it is a prebuilt integration
Answer: C
NEW QUESTION 19
In SAP Marketing Cloud, what are examples of predictive scores?
- A. Product Buying Propensity
- B. All of these
- C. Best Sending Time
- D. Channel Affinity
Answer: B
NEW QUESTION 20
You are building a customer-specific score using the Score Builder. Where can you consume this score? (2)
- A. EH Segmentation
- B. Sentiment Engagement
- C. Programs
- D. Consumer/contact profile
Answer: A,D
NEW QUESTION 21
A Custom Core Data Services view (Custom CDS view) offers
- A. Display a list of all predelivered data sources and already existing custom data sources including your own custom CDS views
- B. Display details of the available data sources and custom CDS views
- C. Search for a particular data source or a custom CDS view
- D. All of these
Answer: D
NEW QUESTION 22
Which apps would you use to assign a custom view in segmentation and move to production?
- A. Add Custom View, Marketing Extensibility Status. Export Software Collection
- B. Add Custom View, Marketing Extensibility, Export Software Collection
- C. Import Data, Marketing Extensibility Status, Export Software Collection
- D. Import Data, Marketing Extensibility, Export Software Collection
Answer: B
NEW QUESTION 23
Which SAP C/4HANA solution should you use to plan budget for lead-generating activities?
- A. SAP Demand Forecasting
- B. SAP Service Cloud
- C. SAP Sales Cloud
- D. SAP Marketing Cloud
Answer: D
NEW QUESTION 24
How are business roles and business catalogs configured in SAP Marketing Cloud? (2) I
- A. Read/Write restictions are configured at business role level
- B. Business catalogs comprise one or several business roles
- C. Read/Write restrictions are configured at business catalog level
- D. Businness roles comprise one or several business catalogs
Answer: A,C
NEW QUESTION 25
What target group type can be used as a filter condition in the Campaign Designer?
- A. Control group
- B. Static target group
- C. Live target group
- D. Dynamic target group
Answer: C
NEW QUESTION 26
During onboarding, what are the steps to be performed using the initial adminsitrator usser for SAP Marketing Cloud?
- A. Create anministrator business role, assign business roles to system administrator, activate administrator user logon
- B. Create employees for business users, assign business catalogs to the employees, activate employees logon
- C. Create administrator business role, create employee for administrator, assign business roles to the ^ system administrator
- D. Create business users, create business catalog roles, activate business user logon
Answer: C
NEW QUESTION 27
What is not an variants of the Google Ads and Google Campaign Manager Campaigns business scenario
- A. Assign Google Ads Campaigns.
- B. None of these
- C. Assign Google Campaign Manager Campaigns.
- D. Create Google Ads Campaigns.
Answer: B
NEW QUESTION 28
You are setting up the connection between SAP Jam and SAP Cloud for Customer. Where do you enable this integration? Please choose the correct answer.
- A. In General Settings under the Administrator work center
- B. In Integration under the Business Configuration work center
- C. In Fine-Tuning under the Business Configuration work center
- D. In Service and Social General Settings under the Administrator work center
Answer: B
NEW QUESTION 29
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)
- A. Unique click rate
- B. Sentiment score
- C. Rate of opened messages
- D. Top categories
Answer: A,C
NEW QUESTION 30
In SAP Marketing Cloud, how can you determine the buying intent of a contact?
- A. Planned Spend
- B. Marketing Permissions
- C. Marketing Programs
- D. Interactions
Answer: D
NEW QUESTION 31
Your customer has a situation where some e-mail addresses are used by multiple consumers (for example, a family account).
What configuration in SAP Marketing Cloud do you have to perform to associate a single e-mail address with multiple family members?
- A. Make the Contacts ID Origin for Email shareable
- B. Create multiple Origin of Contact IDs with type Email
- C. Implement the enhancement option "Revise Intreraction Data Before Import"
- D. Enhance the Interaction Contact entity by using the Custom Field an Logic app
Answer: A
NEW QUESTION 32
You want to send e-mails from different e-mail addressses. Where do you configure them?
- A. In the settings of the Content Studio app
- B. In the Sender Profiles app
- C. In the Provider Credentials app
- D. In the Communication User app
Answer: B
NEW QUESTION 33
Progressive profiling is when a customer starts out accessing your site anonymously and as trust grows, he/she starts providing more data about hinWherself, like by creating a registered user
- A. Incorrect
- B. Correct
Answer: B
NEW QUESTION 34
Which business scenarios can you implement by integrating SAP Marketing Cloud with SAP Commerce? (2)
- A. Access segmentation models in SAP Commerce
- B. Show product recommendations on the SAP Commerce storefront
- C. Trigger creation of sales orders from SAP Marketing Cloud to SAP Commerce
- D. Personalize the SAP Commerce storefront
Answer: B,D
NEW QUESTION 35
You are creating a predictive model that should, in general, only apply to contacts from specific countries.
How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from specific countries
- B. Use the Segmentation Builder to select relevant countries
- C. Add an applicable scope for the countries
- D. Assign a marketing area to predictive model
Answer: D
NEW QUESTION 36
Which target groups are associated with campaigns? (3)
- A. A trigger-based campaign can be associated with a dynamic target group
- B. A multi-channel campaign can be associated with a static target group
- C. A trigger-based campaign can be associated with a live target group
- D. A multi-channel campaign can be associated with a dynamic target group
- E. A trigger-based campaign can be associated with a static target group
Answer: B,C,D
NEW QUESTION 37
Which standard integration scenarios are available for integration with SAP CRM and SAP Marketing Cloud? (2)
- A. Replication of contact permissions from SAP CRM to SAP Marketing Cloud
- B. Repilication of target groups from SAP CRM to SAP Marketing Cloud
- C. Replication of leads from SAP Marketing Cloud to SAP CRM
- D. Replication of service tickets from SAP CRM to SAP Marketing Cloud
Answer: A,C
NEW QUESTION 38
You receive Accounts and Contacts originating in SAP ERP into your SAP Marketing Cloud application. What is the required configuration to distinguish these entities in SAP Marketing Cloud?
- A. Define a function for Accounts and Contacts
- B. Define different ID origins for Accounts and Contacts from SAP ERP
- C. Define a team member Role for Accounts and Contacts
- D. Define one ID origin for Accounts and Contacts from SAP ERP
Answer: B
NEW QUESTION 39
......
C_C4HMC92 dumps Sure Practice with 123 Questions: https://www.examboosts.com/SAP/C_C4HMC92-practice-exam-dumps.html