[Mar 03, 2024] 100% Pass Guarantee for Marketing-Cloud-Email-Specialist Dumps with Actual Exam Questions
Today Updated Marketing-Cloud-Email-Specialist Exam Dumps Actual Questions
The Salesforce Certified Marketing Cloud Email Specialist certification exam covers a wide range of topics related to email marketing, including email design, subscriber management, content creation, email deliverability, and analytics. Candidates are required to demonstrate their knowledge of these topics by answering multiple-choice questions and completing hands-on exercises.
The Marketing Cloud Email Specialist certification exam covers a wide range of topics, including email marketing best practices, email design and development, subscriber and data management, marketing automation, and analytics and reporting. Candidates must have a deep understanding of these topics and be able to apply them in real-world scenarios. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions, and candidates must score at least 65% to pass the exam.
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Marketing cloud email specialist
NEW QUESTION # 72
Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
- A. Account Send Summary
- B. Email Performance Over Time
- C. Email 5ends by User
Answer: B
NEW QUESTION # 73
An email marketer needs a point and click to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
- A. Data Filters
- B. Contact Builder
- C. Audience Builder
- D. SQL Query Activity
Answer: A
NEW QUESTION # 74
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
- A. Add and Update
- B. Append
- C. Overwrite
Answer: C
NEW QUESTION # 75
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)
- A. They will be unsubscribed from the List used for the send
- B. They can choose to be unsubscribed from all lists in the Subscription Center
- C. They will be unsubscribed from all available lists
- D. They can resubscribe from the Subscription Center
- E. They will be removed from the data extension
Answer: A,B,D
NEW QUESTION # 76
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Send Flow
- B. Test Send
- C. User-Initiated Email
- D. Triggered Email
Answer: D
Explanation:
Explanation
NEW QUESTION # 77
The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. Bounced contacts from previous sends
- B. DoNotTtad preferences
- C. Suppressed contacts from contact deletion
Answer: B
NEW QUESTION # 78
A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization option should be used?
- A. Based on Recipient test Data Extension
- B. Based on Preview
- C. Based on Subscriber Preview List or Data Extension
Answer: A
NEW QUESTION # 79
What are some of the best practices to drive engagement with email marketing? (Choose 3)
- A. integrate email marketing and CRM systems
- B. go Social
- C. segment your communications.
- D. A/B Testing to see what resonates.
- E. Design for Mobile
Answer: A,C,D
NEW QUESTION # 80
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Send Email
- B. Verification
- C. Wait
Answer: C
NEW QUESTION # 81
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix.
- A. In Send Management, add the word TACO to the Auto-Suppression Rules.
- B. In Send Classifications, delete TACO from the available classification options.
- C. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
Answer: C
Explanation:
Explanation
The option that NTO should choose to ensure no production emails are sent with the TACO prefix is B. In the Subject/Preheader Validation section of Email Studio, add the word TACO1. Subject/Preheader Validation is a feature that allows NTO to set rules and conditions for validating the subject line and preheader text of their emails before sending them1. By adding the word TACO to the Subject/Preheader Validation section, NTO can prevent any email with the TACO prefix in the subject line from being sent, and receive an error message instead1. This way, NTO can avoid sending test emails to their production audience by mistake.
A: In Send Management, add the word TACO to the Auto-Suppression Rules is not the correct answer, as it does not ensure no production emails are sent with the TACO prefix. Auto-Suppression Rules are a feature that allows NTO to automatically exclude subscribers from email sends based on certain criteria, such as email address, domain, or attribute value2. By adding the word TACO to the Auto-Suppression Rules, NTO can exclude any subscriber who has the word TACO in their email address or other fields, but they cannot exclude any email that has the TACO prefix in the subject line.
C: In Send Classifications, delete TACO from the available classification options is also not the correct answer, as it does not ensure no production emails are sent with the TACO prefix. Send Classifications are a feature that allows NTO to define the settings and attributes of an email send, such as the sender profile, delivery profile, CAN-SPAM classification, and priority3. By deleting TACO from the available classification options, NTO can remove any send classification that has the word TACO in its name or description, but they cannot remove any email that has the TACO prefix in the subject line. References := 1: Subject/Preheader Validation - Salesforce 2: Auto-Suppression Rules - Salesforce 3: Send Classifications - Salesforce
NEW QUESTION # 82
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
- A. Transactional Send
- B. Single Send
- C. Multi-Step
Answer: A
NEW QUESTION # 83
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.
Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile data extension?
- A. Full Name
- B. Loyalty Member Status
- C. Loyalty Member ID
- D. Email Address
Answer: C
NEW QUESTION # 84
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Subject and Preheader Validation
- B. Content Detective
- C. Subscriber Preview and test Send
Answer: B
Explanation:
Explanation
Content Detective is a feature that scans email content for potential issues, such as spam triggers, broken links, or invalid personalization strings. Content Detective can also be configured to provide warnings for specific words or phrases, such as [For APPROVAL], before sending an email
NEW QUESTION # 85
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
- A. Deselect the option to Enable System Generated Links in the Test Send.
- B. Send the marketing team a link to the Subscriber Preview of the email.
- C. Create a version of the email that does not include the unsubscribe link.
- D. Send to a Test Data Extension via the Send Flow.
Answer: D
NEW QUESTION # 86
A marketer from NTO wants to share multiple assets in content builder for a campaign with another business unit in their account, how should do marketer share these assets?
- A. Move the content into a shared content folder in content builder
- B. Create and share a folder for the assets in content builder.
- C. Individually share each assets with the other business unit in content builder
- D. Switch to classic content to move the assets into the shared content folder.
Answer: B
NEW QUESTION # 87
TO would like to evaluate which email content customers click most frequently. The email
team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this
naming convention.
- A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
- B. Include "Hero_CTA" in the link filename for each hero Image
- C. Add ""Hero_CTA" to the traking alias field for each link
- D. Include "Hero_CTA" in the link tooltip field for each link
Answer: A,B
NEW QUESTION # 88
In order to import into an data extension using "add" or "update" command what must it contain?
- A. Email address
- B. Subscriber Last name
- C. Primary Key
- D. Subscriber Key
Answer: C
NEW QUESTION # 89
A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
- A. After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
- B. After the file import, use the transfer file activity to move data into data extensions in child BUS.
- C. Create automations that import the data directly into the child BUs to bypass the parent level BU.
Answer: A
Explanation:
Explanation
After the file import, using the filter activity to populate shared data extensions that are available to child BUs is the best option to ensure data is available at the child BU level. This way, the parent level BU can import the data once and then filter it based on the criteria for each child BU. The child BUs can then access the shared data extensions without having access to the parent level BU. Using the transfer file activity to move data into data extensions in child BUs would require creating separate files for each child BU and transferring them individually. Creating automations that import the data directly into the child BUs would bypass the parent level BU, but it would also duplicate the import process for each child BU.
NEW QUESTION # 90
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use Journey Builder to build an audience using Ad Studio.
- B. Leverage Social Studio to capture email addresses.
- C. Create CloudPages to collect and subscribe users,
Answer: B
NEW QUESTION # 91
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
- A. Increase DPI and file size for image display.
- B. Keep total weight with images at 800KB or lower.
- C. Use one file type for all images in the email.
- D. Rely on image-only emails to engage subscribers
Answer: B
NEW QUESTION # 92
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
- A. Frequency Split
- B. Path Optimizer
- C. Scoring Split
Answer: A
Explanation:
Explanation
Frequency split is a journey builder activity that splits contacts based on how often they have received messages from the account. It can be used to focus marketing efforts on subscribers who are least likely to unsubscribe by sending them fewer or more relevant messages. Path optimizer and scoring split are not related to frequency.
NEW QUESTION # 93
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