[Nov-2021] Latest SAP C_C4H260_01 exam dumps and online Test Engine
SAP C_C4H260_01: Selling SAP Certified Technology Associate Products and Solutions
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
NEW QUESTION 33
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- B. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- C. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- D. Engagement with accounts and contacts is possible only via third party executed campaigns.
Answer: C,D
NEW QUESTION 34
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Arrangement
- B. Communication Categories and Limits
- C. SAP Cloud Platform Extensions
- D. Communication Systems
- E. Communication Users
Answer: B,D
NEW QUESTION 35
Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct Answers to this question.
- A. SMS
- B. E-mail
- C. Facebook
- D. Push notification
Answer: B,D
NEW QUESTION 36
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.
- A. Load master data and transactional data in one package for a given API.
- B. Use the same interaction types for the same events.
- C. Load interactions before creating the respective contacts.
- D. Use standard interaction types where possible.
Answer: A,C
NEW QUESTION 37
How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct Answers to this question.
- A. Matching logic works against existing records and against simultaneously imported data.
- B. The number of best records can be configured for each contact.
- C. The full name is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- D. The date of birth is used as an additional criterion to achieve a sufficiently high level of confidence to perform a soft match.
- E. The "One Per Contact" configuration setting is used as a hard match criteria with a high level of confidence.
Answer: A,C,E
NEW QUESTION 38
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create one Target Group, Campaign, and Content for all marketing areas.
- B. Create Target Groups, Campaigns, and Content by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- D. Create Target Groups, Campaign templates, and Content templates by marketing area.
Answer: C
NEW QUESTION 39
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.
- A. They contain different scopes.
- B. They contain several rules.
- C. They contain model fits within one score.
- D. They contain several scores.
Answer: B,D
NEW QUESTION 40
When importing actual data from SAP ERP, where is the data associated to the campaign shown?
- A. Content area
- B. Performance area
- C. Collaboration area
- D. Spend area
Answer: A
NEW QUESTION 41
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication system.
- B. Assign communication users to the communication system.
- C. Create a communication arrangement.
- D. Assign a communication system to the communication scenario.
- E. Activate the scenario to enable communication.
Answer: A,C,D
NEW QUESTION 42
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.
- A. Define industries by country using the Dimension Relationships app.
- B. Assign media types to the lowest level of the planning hierarchy.
- C. Ensure that markets are defined and their values are maintained in the system.
- D. Select relevant standard and custom dimensions and select the option to use media types.
Answer: C,D
NEW QUESTION 43
Why would you enable the persistence of the predictive model?
- A. To indicate the quality of the model fit.
- B. To save the score in profiles and use it in segmentation.
- C. To save results for a certain time.
- D. To reuse the predictive model in another scenario.
Answer: D
NEW QUESTION 44
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:
There are 3 correct Answers to this question.
- A. Wait Period
- B. Segmentation Model
- C. Exclusion Criteria
- D. Skip Campaign
- E. Create Interaction
Answer: B,C,E
NEW QUESTION 45
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. Add Custom View app
- B. User Interface Adaptation app
- C. Custom Fields and Logic app
- D. Custom CDS Views app
Answer: C
NEW QUESTION 46
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?
- A. Assign to Segmentation
- B. Segmentation Objects and Attributes
- C. Data Sources
- D. Key Mapping of Segmentation Objects
Answer: D
NEW QUESTION 47
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
- A. Change the attribute label in the Manage Your Solution app.
- B. Choose the relevant data source for the segmentation object and add the desired attribute label.
- C. Change the attribute label directly in the Segmentation Models app.
- D. Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.
Answer: B
NEW QUESTION 48
According to SAP best practice, what should you do before and while deciding the data sources for your SAP Marketing Cloud solution? Note: There are 3 correct Answers to this question.
- A. Define marketing approvals.
- B. Draw an overview picture of your system landscape.
- C. Define the campaign templates.
- D. Define origins and a matching strategy.
- E. Decide which APIs will be used and when.
Answer: A,B,C
NEW QUESTION 49
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are
2 correct Answers to this question.
- A. Target group release
- B. Marketing application jobs
- C. Campaign execution
- D. Target group assignment
Answer: B,C
NEW QUESTION 50
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Additional ID and the contact's full name
- B. Shareable ID and Additional ID
- C. Additional ID and the contact's address
- D. Shareable ID and the contact's full name
Answer: A
NEW QUESTION 51
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
- A. Create interaction reason
- B. Create and assign interaction channel
- C. Assign an interaction type to communication medium
- D. Create interaction type
- E. Assign media type
Answer: B,C,D
NEW QUESTION 52
Your customer is a manufacturer that currently executes campaigns for both B2B and B2C contacts.
Which system flags store the business relationships of these contacts? Note: There are 2 correct Answers to this question.
- A. IsContact
- B. SAPERPAccountId
- C. IsConsumer
- D. SAPCRMBusinessPartnerId
Answer: A,C
NEW QUESTION 53
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. SAP Image Library
- B. Digital Asset Management Systems
- C. SAP Product Content Management
- D. Simple Content Repository
Answer: B
NEW QUESTION 54
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Create multiple origin of contact IDs with type: e-mail.
- B. Enhance the interaction contact entity by using the custom field and logic app.
- C. Implement the enhancement option: revise interaction data before import.
- D. Make the origin of contact ID for e-mail shareable.
Answer: A
NEW QUESTION 55
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