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P.S. Free 2021 CIW Web and Mobile Design Series 1D0-623 dumps are available on Google Drive shared by ExamBoosts
NEW QUESTION 26
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Regulatory compliance and privacy violations
- B. Damage to reputation and legal issues.
- C. Cybercrime and financial loss
- D. Theft of intellectual property and corporate identity
Answer: A
NEW QUESTION 27
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Notify airport management to update departure boards hourly
- B. Alert passengers via text message about special offers on future flights
- C. Alert the baggage handling department to move bags to temporary storage
- D. Notify passengers via text message within 15 minutes of flight delays
Answer: C
NEW QUESTION 28
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
- A. Single source
- B. Position based
- C. Last social touch
- D. Multi source
Answer: D
NEW QUESTION 29
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post a link to their corporate Web site.
- B. Schedule promotionevents at various store locations.
- C. Post the weekly coupon flyer as a PDF.
- D. Post recipes with coupons for the ingredients.
Answer: B
NEW QUESTION 30
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
- B. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- C. Create a new title, links to the original sources and add personal editorial comments
- D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
Answer: C
NEW QUESTION 31
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Community
- B. Platform
- C. Executive
- D. Campaign
Answer: D
NEW QUESTION 32
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Leverage
- B. Creation
- C. Growth
- D. cultivation
Answer: C
NEW QUESTION 33
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Reputation damage and financial loss
- B. Theft of intellectual property and cybercrime
- C. Financial loss and corporate identify theft.
- D. Reputation damage and cybercrime.
Answer: B
NEW QUESTION 34
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on engagement
- B. Customer loyalty
- C. Follower sentiment
- D. Return on investment
Answer: A
NEW QUESTION 35
Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?
- A. Personal social media usage would not provide transparency.
- B. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
- C. Competitors may recruit employees who are vocal about the company through their personal social media usage
- D. Personal social media usage can have a negative impact on the company's reputation.
Answer: D
NEW QUESTION 36
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Update their biographies on Linkedin
- B. Share videos of previous signings on YouTube.
- C. Schedule an event on Facebook.
- D. Post images from the novels to Pinterest
Answer: B
NEW QUESTION 37
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. corporate reorganization
- B. executive buy-in.
- C. market repositioning
- D. return on engagement (ROE)
Answer: B
NEW QUESTION 38
Which of the following is a social media optimization technique that can aid in search engine optimization?
- A. Creating as many posts as possible, regardless of user engagement.
- B. Share content from third parties that will engage users.
- C. Make sure all social media posts link back to your company's Web site.
- D. Filling out all social media profiles completely.
Answer: D
NEW QUESTION 39
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowshapping
- B. crowdrising.
- C. crowsouring
- D. crowfunding
Answer: C
NEW QUESTION 40
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?
- A. Select the best possible graphic designer to create eye-catching, compelling advertisements.
- B. Consolidate the multiple platforms, by migrating users into one network.
- C. Identify the most common characteristicsof their followers and select the platform that best targets them.
- D. Compare the advertising rates of multiple platforms and choose the least expensive one
Answer: A
NEW QUESTION 41
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust.
- C. Implement, monitor and adjust, listen and analyze.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
Answer: D
NEW QUESTION 42
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1D0-623 exam questions from ExamBoosts dumps: https://www.examboosts.com/CIW/1D0-623-practice-exam-dumps.html (56 Q&As)
Free 2021 CIW Web and Mobile Design Series 1D0-623 dumps are available on Google Drive shared by ExamBoosts: https://drive.google.com/open?id=1dhpz0xlNyQyi-tLGp_8BYltcRrGcDSm9