Instant Download Google : adwords-reporting Questions & Answers as PDF & Test Engine
Updated: Sep 22, 2026
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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Performance Analysis & Interpretation | 30% | - Campaign, ad group, keyword analysis - Identifying trends and anomalies - Device, location, and audience insights - Impression share and competitive metrics |
| Introduction to Measurement & Reporting | 15% | - Reporting interface navigation - Importance of measurement strategy - Key metrics and dimensions |
| Advanced Tools & Optimization | 10% | - Data Studio / Looker Studio integration - Automated reports and alerts - Using reports to optimize campaigns |
| Creating & Customizing Reports | 25% | - Scheduling and sharing reports - Filters, segments, and date ranges - Predefined reports and dashboards - Report editor and custom tables |
| Conversion Tracking & Attribution | 20% | - Setting up conversion actions - Attribution models overview - Linking Google Ads with Analytics - E-commerce and value tracking |
Google Reporting and Analysis Exam Practice Test Sample Questions:
You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?
- A. var Google_conversion id
- B. var google_conversion_language
- C. var google_conversion_format
- D. var google_conversion_value
Correct Answer: D 🗳️
Which of the following report types organizes statistics for each of your campaigns?
- A. Search Query Performa
- B. Ad Performance
- C. Demographic Performance
- D. Campaign Performance
Correct Answer: D 🗳️
You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?
- A. You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.
- B. You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
- C. You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
- D. You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
Correct Answer: B 🗳️
Which of the following reports shows how many people saw the Google AdWords ad?
- A. Search query report
- B. Comparison View report
- C. Reach and Frequency report
- D. Keyword performance report
Correct Answer: C 🗳️
Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
- A. You can't track the ROI if there's nothing for sale as a result of the conversion.
- B. Doug needs to know what the final cost of the newsletter would be.
- C. Doug needs to know the product cost of the client, to find the return on investment.
- D. Doug would need to know the value of the newsletter.
Correct Answer: D 🗳️
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