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| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - AI-powered personalization and prediction - Einstein Engagement Scoring - Send Time Optimization - Einstein Engagement Frequency - Einstein Copy Insights |
| Ad Studio | 12% | - Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Mobile (SMS/Push) | 13% | - MobilePush tools and functionalities - MobileConnect features and capabilities - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage |
| Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Journey Orchestration | 25% | - Journey design and best practices - Reporting and performance analysis - Activities and decision splits - Comparison between Datorama and Google Analytics - Entry sources and audience evaluation |
| Triggers | 7% | - Event-driven automation - Data extension and trigger management - SOAP and REST API triggers |
Which three factors are analyzed for each subject line by Einstein Copy Insights?
Correct Answer: A,B,D 🗳️
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
Correct Answer: A 🗳️
How often are the Einstein Engagement Scoring models updated?
Correct Answer: A 🗳️
What is true about shared entry event.
Correct Answer: C 🗳️
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?
Correct Answer: C 🗳️
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