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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Your client provided the following sources:
Source 1:

Source 2:

Source 3:

As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from 'Media Buy Name' in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:

Which two options will meet the client's requirement and enable the desired view?

A) Harmonization Center:
Patterns from sources 1 and 3 generate harmonized dimension 'Product'. Data Classification rule, using source 2, is applied on top of the harmonized dimension
B) Parent Child:
All sources will be uploaded to the same data stream type - Ads. The setup is the following:
Source 1: Media Buy Key -- Media Buy Key, extracted product value - Media Buy Attribute.
Source 2: Product - Media Buy Key, Product Group -- Media Buy Attribute.
Source 3: Product - Media Buy Key.
C) Custom Classification: 1
Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name.
Source 2: 'Product' will be mapped to Custom Classification key and 'Product Group' to a Custom Classification level. Exam Timer Source 3: 'Product will be mapped to Custom Classification key. Came
D) Overarching Entities:
Source 1: custom classification key will be populated with the extraction of the Media Buy Name.
Source 2: 'Product' will be mapped to Product field and 'Product Group' to Product Name.
Source 3: 'Product' will be mapped to Product field.

2. A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A) 0
B) 1
C) 3
D) 2

3. Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

A) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
B) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
C) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
D) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'
E) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.

4. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A) These dimensions are stored at the workspace level
B) All variables exist in every data set type, hence are considered as overarching dimensions
C) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
D) Variable Dimensions hold a Many-to-Many relationship with its main entity

5. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) Mapped dimensions
B) Mapped measurements
C) The EXTRACT function
D) Calculated dimensions
E) The VLOOKUP function

Solutions: