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| Section | Objectives |
|---|---|
| Topic 1: Analytics and Data | - Web analytics fundamentals - Performance measurement and KPIs |
| Topic 2: Digital Marketing Foundations | - Digital marketing landscape and strategy - Customer journey and segmentation |
| Topic 3: Display and Video Advertising | - Video marketing strategies - Programmatic advertising basics |
| Topic 4: Website Optimization | - Conversion rate optimization (CRO) - User experience (UX) principles |
| Topic 5: Search Marketing | - Paid search (PPC / SEM) - Search engine optimization (SEO) |
| Topic 6: Email Marketing | - Automation and segmentation - Email campaign creation |
| Topic 7: Social Media Marketing | - Organic social media strategy - Paid social advertising |
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