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| Section | Objectives |
|---|---|
| Topic 1: Digital Marketing Strategy & Emerging Trends | - Content marketing strategy - AI and automation in digital marketing (v5.0 update themes) - Integrated marketing strategy |
| Topic 2: Digital Marketing Foundations | - Customer journey and segmentation - Digital marketing strategy principles - Digital marketing landscape and channels |
| Topic 3: Website Optimization | - Conversion rate optimization (CRO) - User experience (UX) and usability |
| Topic 4: Data, Analytics and Insights | - Web analytics fundamentals (e.g., Google Analytics) - Performance measurement and KPIs - Reporting and data-driven decision making |
| Topic 5: Email Marketing | - Automation and lifecycle marketing - Email campaign planning and segmentation |
| Topic 6: Search Engine Optimization (SEO) | - Keyword research and content optimization - On-page and off-page SEO - Technical SEO fundamentals |
| Topic 7: Paid Digital Advertising | - Display and programmatic advertising - Video advertising and remarketing - Search engine advertising (PPC) |
| Topic 8: Social Media Marketing | - Community management and engagement - Paid social advertising - Organic social media strategy |
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