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| Section | Weight | Objectives |
|---|---|---|
| Analytics, Measurement & Optimization | 15% | - Continuous improvement - ROI calculation - Social listening and sentiment analysis - Key metrics and reporting |
| Social Media Strategy & Planning | 25% | - Goal setting and KPIs - Competitor analysis - Audience research and persona development - Social media policy and governance - Social media landscape and trends |
| Social Media Advertising | 15% | - Budgeting and bidding strategies - Paid campaign setup and targeting - Ad formats and optimization - Retargeting and lookalike audiences |
| Platform Selection & Management | 25% | - Facebook, Instagram, LinkedIn, X (Twitter), YouTube, TikTok - Community management and moderation - Profile optimization - Platform algorithms and best practices |
| Content Strategy & Creation | 20% | - AI tools for content creation - Video and live content production - Content planning and calendars - Copywriting and visual content |
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