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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Rapid time to value, based on pre-integration and common marketing constructs.
C) Support for social networks, affiliates, and content aggregators.
D) Recognized best of breed web analytics and 1:1 marketing.

2. Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?

A) Network optimization.
B) Transportation optimization.
C) Replenishment optimization.
D) Merchandise allocation.

3. Which one of these analytic capabilities is NOT part of the 'Service' offerings?

A) Fulfillment analytics.
B) Customer analytics.
C) Service analytics.
D) Purchase analytics.

4. What are Smarter Commerce 'Sell' Offerings focused on?

A) Driving the customer to the preferred enterprise sales channel.
B) Optimize the customer experience, regardless of touchpoint, or mode of access.
C) Up-sell potential via outbound calling centers and automated dialers.
D) Integrating the supply chain in order to support the selling process.

5. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) All of the above.
B) Many customers use a variety of touch points in the purchasing process.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) A large and increasing number of customer segments with varying expectations.

Solutions: