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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
| Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization |
| Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Apply compliance and regulatory requirements - Design mobile customer journeys - Configure SMS and push notification campaigns |
| Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Cross Channel Strategy and Planning | 15% | - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers
- A. Scenes
- B. Facial Expressions
- C. Finger prints
- D. Food
- E. Logos
Correct Answer: A,D,E 🗳️
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
- A. Status change through contact deletion operation
- B. Contact actions in response to marketing messages
- C. Changes to a contact's attributes
- D. Data retention policies
- E. Data-modifications to a contact's profile information
Correct Answer: B,C,D 🗳️
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Email
- B. Region
- C. Last Name
- D. Channel
- E. City
Correct Answer: A,B,E 🗳️
How often are Einstein Engagement Scores updated?
- A. Every day for mobile, every week for email.
- B. Every hour
- C. Every day
- D. Every day for email, every week for mobile.
Correct Answer: C 🗳️
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
- B. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- C. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
- D. Interaction Studio uses third party software to match anonymous and known identities
Correct Answer: B 🗳️
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